Interact with the Agent message?

Once a message has been sent out by the Ticker Tape Administrator to the Ticker Tape Agents and is being actively shown, the user of the computer where the message is showing can interact with it in a number of different ways.

Stop viewing the message by 'Sending it to the Tray"
Most importantly, if the Administrator allows them to, they have the option to dismiss the message from screen at any point to the Notification Area (a.k.a System Tray) using the Send To Tray icon shown at the very right-hand of the message - the Agent will automatically show again if the Administrator sends out a new message or, by double-clicking the Ticker Tape icon in the Notification Area, the user can restore the message back to its original location on the screen;

Example 'Informational' message bar showing 'Send to Tray' button (with Internet Explorer in background)

View the message in a dialogue
By double-clicking the Agent message bar with the primary mouse button the user can view the full text of the message sent out by the Administrator in a normal dialog; from here they also have the option to send the message straight to the System Tray (as above);

Example Agent message viewed in a dialogue

Drag the message back and forth
While the user has the option of allowing the Agent message to scroll across the screen (at the speed configured within the Administrator software), the user can also 'grab' the message by clicking down on it with the primary mouse button and then drag it left and right to quickly review any part of the message. While doing this the mouse icon will display as a clenched hand indicating that they're got 'hold' of the message; they can even 'fling' the message left or right to even more quickly scroll through the message and watch it gradually slow down back to it's normal scrolling rate.

Show the Agent pop-up context menu
Single clicking the Agent message bar with the secondary mouse button pops up a context menu with a number of options, two of which ('Exit' & the custom menu choice - shown here as 'Intranet status page') are only shown if the Administrator has appropriately configured them;

Pause: Stops the message scrolling until the user pops the context menu up again and chooses to 'Resume' it. While the message is paused it 'blinks' every 2 seconds. Note that scrolling will automatically resume if a new message is sent from the Administrator.
Send to Tray: Only shown if the Administrator has chosen to show it - Mimics the behaviour of the 'Send to Tray' button as described above
View in dialog: Mimics the behaviour of the double-clicking the message as described above, allowing the user to read the whole message in a normal dialog.
Refresh: Forces the Agent to check for any updates sent out by the Administrator; useful if the Agent has been configured by the Administrator with a much longer polling interval than the default 60 seconds
'Intranet status page': This is a custom menu choice which is only shown if defined by the Administrator. Frequently, this is configured to launch a web address pointing to the Status page on your Intranet for example.
Exit: Only shown if the Administrator has chosen to show it - by default, the Exit choice isn't shown and the only way for the user to stop the Agent software would be via Task Manager. This ensures that messages sent from the Administrator software will be displayed on the expected workstations.